Important Innovations

  Venerable Brand Targets Return to Profitability with DBX                                             Source:  Aston Martin 007 James Bond's Car of Choice UK-based Aston Martin is an historic luxury car brand that epitomizes prestige, beauty, performance, speed and panache.  It was 007 James Bond's car of choice for his spy movie adventures.  Now to bring in new customers and sustain its future, Aston Martin has created what's being called a "super SUV" - the DBX.  The DBX is of the upmost importance to Aston Martin.  The company hopes it will return it to profitability and ensure its long-term survival.  Style and Price The DBX is huge, sleek, curvy and pricey at nearly $190,000.  The powertrain was developed with Aston Martin's partner Mercedes-AMG.  They upgraded a 4-liter turbocharged V8 to pump out more than 542 hp.  Mercedes also provided the infotainment system, the interior seating and a full suite of driving modes.  The vehicle is elegant, luxurious

  Venerable Brand Targets Return to Profitability with DBX                                             Source:  Aston Martin 007 James Bond's Car of Choice UK-based Aston Martin is an historic luxury car brand that epitomizes prestige, beauty, performance, style, speed and panache.  It was 007 James Bond's car of choice for his spy movie adventures.  Now to bring in new customers and sustain its future, Aston Martin has created what's being called a "super SUV" - the DBX.  The DBX is of the upmost importance to Aston Martin.  The company hopes it will help to return it to profitability and ensure its long-term survival.  Style and Price The DBX is huge, sleek, curvy and pricey at nearly $190,000.  The powertrain was developed with Aston Martin's partner Mercedes-AMG.  They upgraded a 4-liter turbocharged V8 to pump out more than 542 hp.  Mercedes also provided the infotainment system, the interior seating and a full suite of driving modes.  The vehicle is eleg

007 James Bond's Car of Choice Source:  Aston Martin - DBX Debut DBX Looking for a big business turnaround, British luxury carmaker Aston Martin rolled out its first, luxury sports utility vehicle (SUV) off the assembly line today.  The brand is famous as James Bond 007's car of choice.  The DBX SUV is priced at $189,000. Financial Drivers The company has been experiencing disappointing sales since 2018.  The financial distress has been compounded this year by the COVID-19 pandemic.  To cope, Aston Martin has cut jobs and changed top management.  Since its IPO in 2018, the company's share prices has dropped 90%.  Aston Martin says it is in need of funding.  It's financials are blinking red. DBX The company is hoping that the DBX will drive them into a more profitable era.  Deliveries of the SUV start later this month.  The company says it has more than 2,000 orders for the vehicle.  Incoming CEO Tobias Moers, from Mercedes, is counting on the DBX to b