POWERHOUSE EV PARTNERSHIP - SONY & HONDA
Autonomous, Electric, Advanced Technology, Entertaining Cars Source: Sony and Honda Sony Honda Mobility Japanese automotive and electronics giants Honda and Sony have formed the Sony Honda Mobility company to produce EVs. They expect to start selling what they call less expensive, more affordable electric cars in 2025. Each company will invest more than $37.5 million in the JV. They are also developing and will produce Sony's Vision-S 02 SUV prototype that pumps out 536 hp from an electric, dual motor system. This is a breakthrough partnership combining the best of the global automotive and new technology worlds. Automotive Inflection Point This JV is likely to serve as an inflection point in the design, purpose and definition of future vehicles. A car's primary purpose will be more than travelling from point A to point B. The vehicles' appeal will be lifestyle design and highly connected infotainment that the passengers use in th