Important Innovations

  World's 1st Electric Car Goes Next-G                                                                                 Source:  Toyota 2023 Toyota Prius Unveiled in Japan Toyota has just done the first mega makeover of its iconic Prius, which is the world's first hybrid electric car that went into mass production. The Prius was first introduced 25 years ago in 1997. It made history back then but in recent years it has been eclipsed by glitzy e-cars particularly from Tesla & Tesla CEO/Chief Marketer Elon Musk.  To change the dynamic, Toyota has dressed up the new 2023 Prius with a sporty, new coupe style and lots of new tech.   What's New About the 2023 Prius? The look of the new Prius is radically sportier and sleeker.  It's a highly valuable franchise for Toyota as it is ranked by Consumer Reports as the world's 4th most reliable car (2022 Prius). As such, Toyota has opted to keep it as a hybrid, which helps to keep it as "an affordable car" for the m

  Street Ready, 300 HP GR Corolla Circuit                                                       Source:  Toyota Race Ready, 300 HP Corolla Rally Concept Toyota has introduced two, new powerful Corollas: the street ready GR Corolla Circuit and the track ready GR Corolla Rally.  Both are getting rave reviews for their looks, speed and power.  The new GR Circuit, which is going into production for consumer sales, is being called by automotive experts an "absolute beauty".  It's not your ordinary Corolla.  It has significant power and speed.  The race car concept, HR Rally, is based on the Circuit but has gotten a beefy makeover by Toyota's race car team, for the racetrack.  Toyota executives say the Rally demonstrates the Circuit's potential for further customization. Both vehicles are enjoying a great deal of interest in the automotive world. GR Corolla Circuit Tech Specs The Circuit is powered by a 1.6-liter, turbocharged 3-cylinder engine that is also used in the

  Street Ready, 300 HP GR Corolla Circuit                                                       Source:  Toyota Race Ready, 300 HP Corolla Rally Concept Toyota has introduced two, new powerful Corollas: the street ready GR Corolla Circuit and the track ready GR Corolla Rally.  Both are getting rave reviews for their looks, speed and power.  The new GR Circuit, which is going into production for consumer sales, is being called by automotive experts an "absolute beauty".  It's not your ordinary Corolla.  It has significant power and speed.  The race car concept, HR Rally, is based on the Circuit but has gotten a beefy makeover by Toyota's race car team, for the racetrack.  Toyota executives say the Rally demonstrates the Circuit's potential for further customization. Both vehicles are enjoying a great deal of interest in the automotive world. GR Corolla Circuit Tech Specs The Circuit is powered by a 1.6-liter, turbocharged 3-cylinder engine that is also used in the

  Toyota's Secret Weapon                                   Source: Toyota & Toyota Patent Filing Toyota Is Seeking Patent Protection For the New Vehicle Toyota is scurrying to secure patent protection on a surprise, small, hybrid-electric SUV that it's developing.  Experts say that the patent filing for the vehicle, which occurred in Australia, clearly depicts the Toyota small SU EV concept that was unveiled in December 2021, but with some very innovative new styling. Production Ready Vehicle Automotive experts believe that this is a production-ready design and quite a surprise weapon for Toyota.  The design is virtually identical to the December 2021 concept with the exception of a new, lower bumper with an unusual, embedded honeycomb pattern on the vehicle's front end, along with integrated fog lights. Based on the patent filings, the vehicle appears to be a hybrid-electric SUV with an electrified powertrain and a combustion engine.  It is likely to be built on Toyota

  Toyota's Secret Weapon                                   Source: Toyota & Toyota Patent Filing Toyota Is Seeking Patent Protection For the New Vehicle Toyota is scurrying to secure patent protection on a surprise, small, hybrid-electric SUV that it's developing.  Experts say that the patent filing for the vehicle, which occurred in Australia, clearly depicts the Toyota small SU EV concept that was unveiled in December 2021, but with some very innovative new styling. Production Ready Vehicle Automotive experts believe that this is a production-ready design and quite a surprise weapon for Toyota.  The design is virtually identical to the December 2021 concept with the exception of a new, lower bumper with an unusual, embedded honeycomb pattern on the vehicle's front end, along with integrated fog lights. Based on the patent filings, the vehicle appears to be a hybrid-electric SUV with an electrified powertrain and a combustion engine.  It is likely to be built on Toyota

  Joint Development, Production & Sales Collaboration                                             Source: BMW & Toyota Hedging Bets & Investments in Hydrogen Vehicles An innovative partnership has just emerged between German luxury car maker BMW and Japan's Toyota to develop, produce and sell hydrogen fuel cell vehicles by 2025.  They have partnered on vehicles before like the BMW Z4 and the Toyota Supra sports car, but the scope of this collaboration is unprecedented.  It brings the smarts and expertise of two automotive behemoths together to create next generation, zero emissions hydrogen vehicles.  Hydrogen vehicles use hydrogen and oxygen to produce electricity to fuel the vehicles. Hydrogen's Advantages Toyota in particular has depth of experience in developing hydrogen vehicles like the now 8-year-old Toyota Mirai hydrogen sedan. BMW recently introduced its next generation vehicle platform - Neue Klasse - that will be designed for building hydrogen vehicles as

  Joint Development, Production & Sales Collaboration                                             Source: BMW & Toyota Hedging Bets & Investments in Hydrogen Vehicles An innovative partnership has just emerged between German luxury car maker BMW and Japan's Toyota to develop, produce and sell hydrogen fuel cell vehicles by 2025.  They have partnered on vehicles before like the BMW Z4 and the Toyota Supra sports car, but the scope of this collaboration is unprecedented.  It brings the smarts and expertise of two automotive behemoths together to create next generation, zero emissions hydrogen vehicles.  Hydrogen vehicles use hydrogen and oxygen to produce electricity to fuel the vehicles. Hydrogen's Advantages Toyota in particular has depth of experience in developing hydrogen vehicles like the now 8-year-old Toyota Mirai hydrogen sedan. BMW recently introduced its next generation vehicle platform - Neue Klasse - that will be designed for building hydrogen vehicles as

  Bold New Design That Stands Out                                                                           Source:  Toyota Part Sedan - Part SUV Toyota is resurrecting its longest running model name with the unveiling of its new hybrid flagship sedan, the 2023 Toyota Crown.  The hybrid-electric vehicle will replace the Toyota Avalon in the Japanese automaker's lineup.  The Crown has quite the pedigree, dating back to 1955.  It became the first Japanese car sold in the US in 1958.  For 15 generations, the Crown was Toyota's premiere sedan.  The new Crown is much taller than a sedan with a high-riding SUV-like body.  Automotive experts are hailing the design as bold and blurring the lines between a SUV and a sedan.  It's a one-of-a-kind small SUV/sedan in the global automotive market.  Tech Specs The Crown will actually be a series of vehicles crossing vehicle classes.  It will be available with a choice of two different powertrains and 3 grades:  Crown XLE, Limited and Plat

  Bold New Design That Stands Out                                                                           Source:  Toyota Part Sedan - Part SUV Toyota is resurrecting its longest running model name with the unveiling of its new hybrid flagship sedan, the 2023 Toyota Crown.  The hybrid-electric vehicle will replace the Toyota Avalon in the Japanese automaker's lineup.  The Crown has quite the pedigree, dating back to 1955.  It became the first Japanese car sold in the US in 1958.  For 15 generations, the Crown was Toyota's premiere sedan.  The new Crown is much taller than a sedan with a high-riding SUV-like body.  Automotive experts are hailing the design as bold and blurring the lines between a SUV and a sedan.  It's a one-of-a-kind small SUV/sedan in the global automotive market.  Tech Specs The Crown will actually be a series of vehicles crossing vehicle classes.  It will be available with a choice of two different powertrains and 3 grades:  Crown XLE, Limited and Plat

  The GR GT3 Sports Car Is in Production                                   Source: Toyota Concept & Patent Images New Performance Sports Car For Track and Road Japanese automotive giant Toyota has just confirmed that it has a gorgeous new sportscar under development.  It is called the GR GT3 and it is stunning.  The company is building a production prototype of the concept that it unveiled to rave reviews at the 2022 Tokyo Auto Salon. Toyota has secured two patents - one for the vehicle itself and the other for the unusual headlights - with the European Union Intellectual Property Office.  This new vehicle represents the likely direction that Toyota sports cars will take in terms of looks, styling, proportions and design in the future.  What We Know The 2-door grand tourer has a very long front hood and a very sporty, sleek and sculptured body. The design is clearly aerodynamic. According to automotive experts, the differentiating features are the rear wing, jutting rear diffuser a