DAILY INNOVATION BRIEF by Maryanne Kane, Journalist
D A ILY INNOVATION BRIEF By Journalists Edward Kane & Marya nne Kane ADIDAS $500 SUPER RUNNING SHOE Source: Adidas & Stock Ethiopia's Tigist Assefa just broke the Women's Marathon Record in Berlin wearing the lightest sneakers Adidas has ever made. Here's what we know about the new sneaker technology: Called Adidas Adizero Adios Pro Evo $500 sneaker is the lightest Adidas has ever made at 138 grams per shoe or 40% lighter than any other Adidas sneaker Won the Berlin Marathon on Assefa on Monday Went on sale for all runners on Tuesday for $500. Called a supershoe, it tests the limits of price & performance that amateur runners are willing to pay The shoe provides improved running dynamics and better energy returns for the runner It is designed for running 1 marathon Optimized for speed Assefa broke the world record by 2 minutes+ to finish at 2 hours, 11 minutes and 53 se conds. ROBOTIC WALKING D