FROM EUROPE, EV DESIGNED FOR YOUNG GAMERS
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeU3RIxd_o5RbXycF7i85w_GumxvWpKdc_jAtHDARaJXQ43Y8TfRxvtYKBwjPrMuhwUYDRkh-h-EcYMrIRd11984N2hW4AzRF5ZGx8x09wAQp7yNZJ_LLhge7rWPFthC2Hjk9lZjmPJseBzRb6SGv5oq-vGHXCv54kLyIfJmFsagQ0S4zpJ7ox_Gi-kA/w400-h266/NINTCHDBPICT000740385735%20(1).webp)
Cupra's Gaming Motif - Gamification of the Car Source: Cupra Car Designed as a Lifestyle Interest Volkwagen-owned, sports, race car and EV maker Cupra has created a concept car that is a brilliant idea. The car is designed to appeal to young,14-year-old gamers and bring them back to buy when they legally can in the future. The vehicle, called Urban Rebel, has a controller-styled steering wheel and a big digital dashboard, all fashioned-on gaming electronics. Some automotive experts are calling the Urban Rebel the gamification of cars. The company calls it a look at the future through the eyes and interest of future buyers. Cupra says that 80% of 14 year olds are gamers. The EV is a marketing strategy that plays right into the megatrend of vehicles reflecting the owner's lifestyle. Today's teen gamers should feel very comfortable with the key driving apparatus in the small, all-electric EV. Urban Rebel will be on the market and