Is It A Car, Plane or Boat? Lancia Concept Car!
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Lancia Returns to Carmaking: Goes All-Electric Luxury Source: Lancia New Concept Pu-Ra Zero is Purely Radical Famed Italian automaker Lancia has returned to its roots of designing and making cars. Now owned by Stellantis (Chrysler), Lancia has resurrected its brand with a very wild car concept, a new mission and a new logo. The concept is as unique as it gets. The "design sculpture" is called Pu-Ra Zero - as in pure, radical, zero emissions. And it does not resemble a conventional car. In fact, it has no wheels, no windows and lacks most of the things that you expect to come with a car. The concept is actually Lancia's design language for what will be its flagship EV of the future. Lancia defines their approach as a combination of design, art and innovation. Lancia is branding itself as an all-electric Italian luxury car brand with its first new models due in 2024. Despite its distinguished automotive history, Lanc