Showing posts with the label #re-imagine the car

Ford Re-imagines the Car

  Ford Accelerates Car Redesign                                            Source:  Ford Concept Cars Big Changes from Electrification Ford has a big pipeline of fascinating new car concepts and that pipeline is about to get a lot bigger.  The company and its Chief of Design Anthony Lo call the age of car electrification a once-in-a-lifetime opportunity to re-imagine the car, both from an interior and exterior perspective.  Ford is welcoming with open arms new car concepts that break the mold and incorporate bold new ideas and technologies while staying true to the essence of the brand.  Lo told Automotive News Europe that he considers current car design as a blank slate. Why A Blank Slate? There is a good reason for car design suddenly becoming a "blank slate".  It is the megatrend of electrifying cars.  Electric car motors are significantly smaller than combustion engines.  The battery pack and electric motors take up significantly less space which opens up new design possi