Ford Re-imagines the Car

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 Ford Accelerates Car Redesign




                                  Source:  Ford Concept Cars

Big Changes from Electrification

Ford has a big pipeline of fascinating new car concepts and that pipeline is about to get a lot bigger.  The company and its Chief of Design Anthony Lo call the age of car electrification a once-in-a-lifetime opportunity to re-imagine the car, both from an interior and exterior perspective.  Ford is welcoming with open arms new car concepts that break the mold and incorporate bold new ideas and technologies while staying true to the essence of the brand.  Lo told Automotive News Europe that he considers current car design as a blank slate.

Why A Blank Slate?

There is a good reason for car design suddenly becoming a "blank slate".  It is the megatrend of electrifying cars.  Electric car motors are significantly smaller than combustion engines.  The battery pack and electric motors take up significantly less space which opens up new design possibilities and innovations.  EVs are enabling automotive designers to reinvent both the interior and the exterior of vehicles.

New Focus on the Interior to Attract Buyers

Traditionally car buyers have focused on the exterior looks of the car in making a purchase. Now the interior of the vehicle is experiencing exponential growth in curb appeal.  Automotive designers like Lo believe that the interior of the vehicle will enjoy dramatic new creativity with the greater amount of space available.  Designers have the chance to test new experiences like infotainment systems, technologies and seating arrangement and implement them.  Lo, who created award winning car designs during his prior 10-year career at Renault, believes that the new designs will be truly revolutionary and very exciting for drivers and passengers alike. Ford's luxury brand Lincoln will unveil its first fully electric vehicle within a week. Lincoln says the vehicle will showcase the future of its electric lineup and will be a very different and distinctive design from other Ford EVs.  Anthony Lo is said to have played a big part in the design of this new vehicle. 

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