Meatless Meatballs & Impossible Burgers
|Source: Impossible Burgers|
Big Rollouts Start
On August 9th, 7200 Burger Kings in the US will have the Impossible Burger on their menus. It's a national rollout for a plant-based burger patty created by Stanford University Professor Emeritus Pat O'Reilly Brown. His burger was a big crowd pleaser and innovation award winner at the 2019 Consumer Electronics Show in Las Vegas. Journalists and attendees commented that "it tastes so good, who needs meat?". He's been rolling out the alternative meat burger in restaurants since 2016. Consumer concerns about the health implications of eating beef and the unrelenting slaughter of animals are accelerating growth in the alternative meat industry globally.
Meat Substitute Competition
There is another big contender in the faux meat arena - Beyond Meat of Los Angeles. Founded by entrepreneur Ethan Browne, the company also produces plant based meat substitutes. It just announced that Subway, which is one of the world's fastest growing restaurant franchisers with more than 45,000 stores, is going to put Beyond Meat on its menus. It's going to test meatless meatballs at nearly 700 restaurants in the US and Canada starting in September. They will be the meatless base of its iconic "Meatball Marinara Sub". Beyond Meat IPO'd in May and is publicly traded. Interestingly, Ethan Browne is the son of singer/song-writer Jackson Browne.