Adidas: Ocean Plastic Waste Shoes, Fabrics

Adidas Going Very Blue and Green

Source:  Adidas Ocean Waste Commitment



Two New Fabrics 100% Recycled
German based sports gear giant Adidas is going very green and blue.  It just introduced two new fabrics:  Primeblue and Primegreen.  Both are composed of 100% recycled polyester.  Primeblue contains Parley Ocean Plastic, which is a fabric made from recycled ocean plastic waste.  Adidas will unveil some new products made of Primeblue during the upcoming Super Bowl on Sunday.  Primegreen, which contains only recycled plastic and recycled polyester, will introduce new products later this year. Adidas has showcased some running shoes made of recycled ocean plastics.  Today it greatly widened its environmental commitment.

Very Specific Environmental Goals
For 2020, Adidas has committed to having 50% of the polyester it uses in products recycled polyester.  By 2024, it will use only recycled polyester.  And, it commits to cutting its carbon footprint by 30% by 2030 and to be carbon neutral by 2050.

Green Running
It is also making, for instance, Futurecraft Loop running shoes that are fully recyclable.  Adidas' goal is to make products that can be reused and remade before returning to nature.  That certainly makes for cool, green and blue running.

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