Ford F-150 Lightning Electric Pickup Truck
Ford's Long Anticipated Electric Pick-Up to Debut
The long anticipated Ford F-150 electric pickup truck got a name today - F-150 Lightning. Ford says it will unveil the EV on May 19th and released a teaser image of the Lightning insignia. The company provided little details on the capabilities and the design of Lightning. But Ford CEO Jim Farley released a statement saying the F-150 is now going digital and fully electric. He added several fascinating details. He said Lightning can power your house during a power outage. The EV is faster than the original F-150 Lightning Performance truck and it will constantly improve through over the air updates. Production on the vehicle will start in spring 2022.
Ford's F-150 Cash Cow
Ford's F-series of pickup trucks is the biggest franchise within Ford and the biggest selling vehicle in the US for years. It is second only to the iPhone in sales as a branded consumer product, with the iPhone racking in $55 billion and the F-series $42 billion in revenues in 2019. The importance of the F-series and the F-150 Lightning can not be overemphasized in their impact on the future of Ford. The Lightning will encounter intense competition from a number of new electric trucks including Tesla's Cybertruck, GMC's Hummer EV and Rivian's R1T. For a comprehensive look at the future of travel, go to