Musk's New Global Electric Utility Biz
Tesla Seeks Approval to Be Electricity Provider in UK
Source: Tesla Autobidder
The Intriguing Question is Why?
Tesla CEO Elon Musk has another potentially brilliant
ace up his sleeve. Tesla has applied to UK energy
regulators to become an electricity provider in the UK.
This, according to the UK newspaper, The Telegraph.
The Tesla application didn't disclose why they are
applying for the license. But, the most likely purpose
is to introduce Tesla's Autobidder energy platform. The
mission and goal for Tesla is much bigger than the UK.
Tesla seeks to be a global electricity provider.
Automated Energy Trading
Autobidder is a platform for automated
energy trading. Tesla has been operating the
system in South Australia at Tesla's Hornsdale
Power Reserve. It has generated lower electricity
prices for homes there. Musk likely is looking
to do the same type of disruptive innovation in the
UK and then move it globally. He is building
his marketing base right now in the UK.
For Musk, the goal is always global. His concept:
Tesla is and will be
deploying more solar and energy storage systems,
both big and small, at the residential, EV and
utility levels, that will amount to a giant electric
utility. Autobidder is a real-time trading and
control platform for participants. It's operational in
South Australia and is known as Tesla's Big Battery.
He's now asking for licensing in UK. His belief
is his system can eventually save global
consumers significant money on electricity,
as he continues to build his multifaceted technology,