FORD'S SURPRISING HANDS-FREE DRIVING
Ford surprised many business journalists and investors this week by unveiling its new drive assist technology. The tech is called Active Drive Assist and it can control a vehicle's speed, breaking and steering. It contains a driver monitoring system to determine the driver's level of distraction, for instance, if texting. And, at the moment, it works on 100,000 miles of divided highways that Ford has mapped out over the US and Canada. That certainly will be expanded by Ford.
Launch in 2021
The system will be available in the second half of 2021. It will start with Ford's much anticipated electric Mustang Mach-E SUV. Another likely candidate is the redesigned Ford F-150 truck. The F-150 is the best selling vehicle in the US and an all-electric version will roll out in 2022.
Intense Autonomous Competition
Ford faces a lot of stiff competition in the "no steering wheel" category. Tesla with its Autopilot system and GM's SuperCruise have quite an autonomous head start in the race. So the question being asked "Can Ford catch-up?". Putting the new system on the wildly anticipated Mustang Mach-E SUV and possibly the F-150 could give Ford quite a jump-start.