Nike's New Air Zoom BB NXT

 Source:  Nike's Rawthentic

Innovative Footwear Tech

This summer, Nike will roll out innovative new footwear technology.  It's called the Nike Air Zoom BB NXT and it's a basketball sneaker.  It has brand new technology to enhance the athlete's performance and fight fatigue with enhanced energy return.

Fatigue Relief on the Court
In basketball, fatigue is a major enemy, particularly for "positionless" NBA players who constantly run the court during games.  To help athletes maintain energy throughout the games, the new sneaker contains a system of full length REACT foam under the heel, a thin plate and Nike Air Zoom pods under the ball of the foot.  Nike says the new technology provides the wearer top energy return, top cushioning and strength

North America and China
A black and green colored version called "Dangerous" will be released on July 2 in China and July 25 in North America.  And in September a white version called "Rawthentic" will be released in North America.


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