Hummer's Electric Pickup Comeback

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Hummer EV Pickup Truck for Sale 2021

Source:  GM Front Bumper of Hummer EV

Gas Guzzler No More
At tonight's 2020 Super Bowl Game 54, GM is unveiling a comeback version of the Hummer that is all-electric.  It's a battery powered electric Hummer EV pickup truck that will be teased in a :30 ad featuring basketball star LeBron James.  The Hummer EV will be officially unveiled in May 2020 and go on sale in September 2021.  This is another big GM electric vehicle bet. CEO Mary Barra believes that the future of driving is electric.

Technology Details
The pickup's battery is huge.  It's capable of generating 1,000 horsepower and can accelerate from 0 to 60 mph in three seconds.  It also has a high towing capability.  GM hasn't disclosed the price or how far the EV can go on a single charge.  And, the only image that GM has provided so far is the front bumper area of the EV as shown in the picture above.

Electrifying Competition
The electric pickup truck market is on fire with compeition.  Tesla's Cybertruck, unveiled a few months ago, has more than 200,000 pre-orders.  Hot EV startup Rivian has an electric pickup truck coming out for sale soon.  And Ford is electrifying its very popular F-150 pickup.

Quiet Revolution
GM is betting a lot on the electric comeback of Hummer. The company scrapped the Hummer brand in 2010.  It was harshly criticized by environmentalists for being a gas guzzling tank that spewed toxic emissions into the air. GM is calling the new EV "a quiet revolution" that is virtually noiseless, "all-electric, zero emissions and zero limits".  

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