Running in Connected, Smart Shoes
Connectivity and Performance at the Next Level
Nike calls its new Nike Adapt Auto Max, their pinnacle
offering that combines performance and connectivity.
The shoe is part of the Air Max line.
Adapt is the key word. The shoe adapts to
the wearer's needs. The shoe has some unique
- FitAdapt technology that allows it to grow and scale with the wearer
- You can loosen or tighten the shoe's fit with your Apple watch
- You can adjust the power lacing using voice commands
- New features are updated through the Nike Adapt App
- The App creates two modes for the wearer: active sports & relaxation
- Nike claims the shoe's personalization & responsiveness are immediate