Harley-Davidson Goes Electric

New LiveWire Electric Bikes to Debut in 2019
Source:  Harley-Davidson - LiveWire
LiveWire Harley-Davidson is unleashing a slew of new products, with advanced technology, over the next 3 years to pull in a new generation of riders and $1 billion in additional revenues by 2022.  The most notable new entry is their electric motorcycle LiveWire.

LiveWires for Young, Urban Commuters Who Prefer Electric Vehicles
Harley is targeting young, urban commuters who care about the environment and like electric vehicles that save them money.  LiveWire is a no-clutch, "twist and go" electric powered bike. It's coming to market in 2019.

Biking and Transportation Go Electric
Electric vehicles are reshaping the transportation industry globally from cars to planes.  Electric motorcycles are cheaper to operate than gas-powered ones.  They're quieter and some don't have gears.  There are smaller electric motorcycle brands now on the market, including Zero Motorcycles.  The Zero S can go from 0 to 103 mph without shifting gears. They sell an estimated 2000 to 10,000 electric bikes globally a year.

Electric Motorcycle Races
Harley recently bought Silicon Valley startup Alta Motors to facilitate development of its electric bikes. Harley says they'll rollout additional electric bikes thru 2022.  Their intent is to broaden their electric portfolio with lighter, smaller and more accessible product options to convince new riders to give Harley a try.  Polaris' Indian Motorcycle says it will have an electric motorcycle also available next year.  Electric biking is getting highly competitive.


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